The two options offered are to allow YouTube ads or to try YouTube Premium. Google furthermore states that the ads help keep YouTube free and that users who dislike ads can subscribe to YouTube Premium for an ad-free experience. Google explains that video playback will be blocked unless the user allows ads on YouTube in the adblocker or disables the adblocker outright. The screenshot informs the user that the "video player will be blocked after 3 videos". It looks plausible though that Google is testing different thumbscrew approaches and it may use different counts of allowed videos before blocking the user. It needs to be noted that there has not been official confirmation from Google or YouTube, or other users who have received the message. The report comes from Reddit user Reddit_n_Me who published a screenshot of the new experiment on the site.
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